Alok Jha, Managing Director, Oree Reality

As per the recent IBEF reports, the real estate sector in India is expected to reach $1 trillion in market size by 2030, up from $200 billion in 2021, and contribute 13 percent to the country’s GDP by 2025. Ranked favorably among various major cities in India, Pune’s residential real estate market is nevertheless capitalizing on it given the high quality of life, good climatic conditions, better healthcare services, job opportunities, and more. Oree Reality (formerly Windows Group), has been one of those developers who, very early on, realized this and contributed to the surge in real estate development projects in the region.

Today, when people are increasingly seeking a better quality of life with better housing facilities, jobs, and basic amenities, Oree Reality strives to deliver just the right thing to people with an environmentally conscious approach and aesthetically pleasing. Initially, Windows Group (founded in 2010) focused solely on selling and building flats for IT professionals. However, later it broadened its vision and shifted from a limited focus on IT professionals to welcoming everyone who appreciates its projects and can invest in its offerings. The name ‘Oree’ represents its commitment to creating outstanding residences in an economical and eco-friendly manner. 

Alok Jha, Managing Director, Oree Reality says, “Our mission revolves around delivering not just any housing project, but residences that are environmentally conscious and aesthetically pleasing. At Oree, we emphasize that we are not just creating concrete jungles, thus we are selective about our projects. For instance, our project Cloud 51 in Bavdhan has consistently ranked among the top five projects in southwest Pune for six consecutive quarters during June 2023- Dec24. Similarly, Cloud 28 in Bhugaon also made the top five in last two quarters due to its popularity and growing demand”.

Before Oree, there were projects that aimed to be environmentally sustain able, but there was no reliable rating system in place. To address this, Oree collaborated with the Indian Green Building Council (IGBC). As a result, all the homes it creates now are gold-rated. The IGBC is a certifying agency that has established protocols and an auditing mechanism to ensure that Oree’s projects meet the gold standard it claims. It has even received multiple ISO certifications and undergoes periodic audits to maintain its standards. By doing so, it has elevated its offerings from premium homes to gold-rated homes. Furthermore, it will soon be launching platinum-rated homes in South west Pune.

The name ‘Oree’ represents a commitment to creating outstanding, economical, and ecofriendly residences

The Exclusivity of Cloud 28 Bhugaon

Cloud 28 Bhugaon is a premium project that features over 350 units across four towers, each with parkings and 22+ stories. The project includes 4x4 parking spaces and offers a mix of two-bedroom and 3BHK units. Additionally, there are options for two-plus-two combinations, allowing buyers to choose Jodi flats with a layout of 4.5 BHK. The apartments offer premium specifications, and a sample unit is available for viewing. The first phase of the project is nearly 90 percent sold, with construction underway. Inside, it is installing high-quality tiles and top-notch fixtures from Jaquar in the sanitary areas. It has chosen multi-track windows to reduce outside noise, especially on higher floors, and the anodized frames come in attractive colors. The balconies feature stainless steel railings with glass panels for durability and a premium look. Additionally, each apartment includes an inverter provision, and it provides 100 percent DG backup power, except for 15-ampere circuits.

Cloud 28 Bhugaon offers a variety of world-class facilities, including a swimming pool, a senior citizen park, a chessboard, and a clubhouse. A highlight is the top floor, which features a Zumba room, yoga space, gym area, and grassy outdoor amenities, all with stunning views of the 6,000-acre NDA forest of Pune. The project caters to all community segments, with a swimming pool and play area for children, and fitness options for young adults and seniors. The dedicated park allows senior citizens to relax and walk in a safe environment. For working couples seeking child care, a future crèche space is planned on the  top floor. Oree is dedicated to providing diverse facilities to meet the needs of all its residents. 

The Design & Vastu Approach

Oree has engaged Pune’s top architect firm, VK Architecture, to design Cloud 28 Bhugaon, given its iconic location overlooking the green forest area of National Defense Academy. “A home is where you spend most of your life, experiencing both joyful and challenging moments as you grow from childhood to adulthood. Therefore, it’s crucial to create an environment with circulating positive energy, fresh air, and ample sunlight. Hence, we ensure that all our homes are Vastu compliant (especially in Indian culture), taking care to optimize these elements. Additionally, while these concepts may not be directly related to Vastu, we also focus on energy efficiency. For example, our designs aim to minimize the need for fans or air conditioning by allowing for natural air circulation. This not only conserves energy but also ensures that our homes are airy and well-lit, reducing the need of artificial lighting. By integrating Vastu principles with IGBC Gold standards, we create a perfect combination for sustainable living”, says Alok Jha.

The Emphasis on Technology Integration & Automation

In this technology and automation-driven era, customers often look for certain features in their dream homes that offers both security and comfort. Hence, Oree has integrated Internet of Things (IoT) technology into its projects for scalable solutions. For instance, the main gate can have a digital lock connected to an app, allowing remote access and enhancing security with intrusion alerts. It is also planning to install advanced security cameras, such as PTZ and AI-based models, which conserve energy and provide comprehensive coverage. Unlike fixed cameras that can create blind spots, AI cameras capture all motion, making it harder for intruders to bypass security. To further enhance energy efficiency, it is implementing motion sensor lighting. Inside, an Alexabased system allows voice control of appliances and lights, which is especially useful for children home alone. Moreover, for modern customers seeking IoT features in their dream homes, digi-locks and video door phones facilitate communication within the home. It also offers solar water heaters in one bathroom, with the optional option to switch to a geyser via the IoT system during rainy seasons.

Quality in Build & Construction

Oree Reality upholds high standards of quality, quantity, and timely delivery through strategic partnerships  and best practices. In terms of quality assurance, the company maintains rigorous standards within its owned Ready Mixed Concrete (RMC) production plant. It has a dedicated quality control team that tests all incoming raw materials and shares weekly reports with management to monitor quality. Additionally, Oree Reality has installed CCTVs around its facility to ensure that all quality checks are properly conducted.

For steel, Oree Reality sources materials directly from Kalika Steel, one of the largest plants in Maharashtra, bypassing intermediaries. For cement, the company uses Ultratech Cements and produces GGBS-based concrete (also supplied by Ultratech) to enhance absorption and strength. Other raw materials, such as metal and Crush Sand, are procured from various suppliers within Pune. When it comes to tiles and sanitary ware, Oree relies on relationships cultivated over the past 10 to 15 years in the industry. Once a project is sold, suppliers are typically eager to collaborate with Oree, confident that there will be no payment issues. To strengthen these relationships, Oree often makes advance payments to suppliers, which not only secures discounts but also ensures that the necessary quantities are readily available.

Sustainability Factor

Sustainability often revolves around the concept of maintenance, particularly in the context of Oree’s homes. Hence, its goal remains to extend the lifespan of its structures to at least 50 to 60 years. It uses eco-friendly light weight branded bricks to reduce seepage and incorporate concrete before brickwork for water resistance. PVC pipes are pressure-tested for durability and heat resistance, particularly in solar water heating systems. For plastering, it uses mild steel mesh to minimize cracking and finish with waterproof paint to enhance moisture resistance. These strategies ensure longevity and lower maintenance costs.

Growth Plans

Pune is a rapidly growing market, with certain areas particularly worth expanding into. Currently, Oree’s focus is on the southwest Pune region. However, its other subsidiaries are expanding in other parts of pune , like Sus and wagholi. It is planning to develop a township within the Bavdhan on a 10-acre site. At present, it has over a thousand flats under construction. Currently, Oree is selling a half flat per day and target to reach an average of one flat sell per day within the next year.