LML Prakriti: Setting New Standards In The Indian Real Estate Industry

Suresh Kothari, Chairman,Mahesh Kothari, Managing Director, Surender Kothari, Executive Director, Pradeep Kothari, Executive DirectorLML Homes is one of the most pioneering brand names when it comes to the Indian real estate industry and the company operates with a vision to give high-quality architecturally appealing residential living space to their customers at affordable prices. This commitment to offer the best value for money homes has allowed them to not only build a positive reputation in the industry and but it has also helped them to create a niche in the market.

This attitude of the company is further showcased in their project "LML Prakriti" through which, the company is becoming a symbol of "luxury and beyond". Be it Compact 2BHK or Luxurious 3BHK, LML Prakriti offer's what best and the company promises it will be nothing but luxury with their star category product.

Being The Best
Adding more about the uniqueness of LML Prakriti, Suresh Kothari, who is the Chairman of LML Homes says, "Our mission is to give our customer a complete package of luxury living, a location that is pleasant to live in, surrounded by amenities and living essentials around them and their locality. To start with, LML Prakriti is the only 3.5 Acres Gated Community in Tambaram and is located well inside the city which itself is a safe quotient for children, women and the elderly.

Mahesh Kothari, Managing Director

The Project was designed both exteriorly and interiorly keeping the safety of residence in mind. Also, as far as LML Prakriti is concerned, we are offering a total of 25 plus modern amenities to our residents to further alleviate their luxury living experience. We have A/c Gyms and indoor and outdoor game centres (Billiards, Shuttle/ Volley Ball, Table Tennis) and Library to support the residence for a healthy living. Kids' Play is available for children and Garden, Gabezo and Walking Track for Elderly is also available".

LML Homes has completed 34+ projects and four plus projects are ongoing, which include LML Prakriti, LML Lakescape - A lakefront residence at OMR, PS LML Eterna - a luxurious Project at Ekkatuthangal, LML Adora - a luxurious Villa at ECR, Neelankarai. It has two Upcoming Projects which are LML Nirmalayam (Total: 80 units) and LML Ridhi, Kattupakkam (Total: 120 units).

LML Prakriti's referral leads are exemplary with huge demands, which speak about the quality projects or how they handle the customers as extended family. With LML Homes customers get assurance for unimaginably unbeatable quality for the price they pay.

When asked about how the company ensures that they offer the best experience for their clients, Mahesh Kothari, MD, LML Homes adds, "To achieve luxury and quality output, investing in best quality raw material is mandatory. One compromise might lead to evident disaster and we cannot put our customers at stake. We have dedicated Engineers deployed, who do complete market research on the raw materials/ resources and pick the best quality in the industry guaranteeing the best results.

Also, price appreciation has always happened in our Industry over a definite period of time. And keeping in mind the location and locality of the Project, the estimated future appreciation cost value for LML Prakriti easily holds 6,000/- plus per sq. ft.".

Client Trust And Constant Innovation
"LML Homes is built on the foundation of trust and ethical business practices. It is this unwavering commitment pursued devotedly since our inception in 2005 that stands today as the pillars of our success in the world of property development. Going beyond
delivering quality homes, we at LML Homes have built relationships and have nurtured the trust of our customers. Professionalism is the keyword for us at LML Homes to pursue our goals. Whether it is offering a 360-degree integrated service in home buying to our discerning customers or building homes that are environmentally friendly, we always deliver the best. This unrelenting quest drives us to cement our excellence in concrete", avers, Surender Kothari, Executive Director, LML Homes when asked about the major driving factors behind their success.

LML Homes strictly adheres to all written/unwritten rules for ensuring safety and smooth functioning, throughout the process of Government approval till handing over. Surender states, "We have a certified team of Liaisoning officers who take care of the entire procedure. Before we go ahead with construction in full swing, we take all measures and ensure the Property has all approvals to begin with Project development.

Surender Kothari, Executive Director

Abiding by all the rules and approvals is never a problem when our goal is to give the best for what our customers pay us for. It's mandatory for everybody to follow Government rules and we also follow the same and don't find anything challenging on that."

Customers who had booked their apartment with Prakriti and them going back and referring LML Prakriti to their friends and family is an Award to LML Homes. The Creative Architects & Interiors (CAI) is a Chennai based multi-disciplinary architecture & interior firm with highly qualified professional team of architects, planners, structural engineers and interior designers in India.

Pradeep Kothari, Executive Director

They possess a vibrant mission, a zest for innovation and a commitment to nation and green sustainability. LML Homes adhere strictly towards drawings and architectural specifications with their skilled professional team who are precise in their quality and finishes.

A unit of Lucky Mercantile, LML Homes has been participating to various industries like Property Finance, Automotive and Real estate, for decades now. And that's because it purely never compromise on the quality even though offering the Product & Services at such affordable price.

Suresh adds, "It has always been challenging jobs for us, since the quality we provide are all very expensive. We almost do all our Projects with a very thin profit margin; still we make sure that we concentrate on the amenities and features and ensure that the quality is not diluted. Our first preference is only the quality, ensuring that good quality product to the customer."

Finally adding about the future road map of LML Homes, Pradeep Kothari, Executive Director, LML Homes avers, "LML Homes not only builds affordable luxurious apartments but we are also keen in building itself as a company. We aim to build our team and continue to gain more customers' trust by providing quality homes. Our goal is to develop multiple Projects and reach 1million sq. ft. in the near future. We are working in full swing to achieve the same. As a result, we have in pipeline 2,00,000+ sq. ft. residential project to be launched shortly. More importantly, we want to offer innovative and world-class realty solutions to all our occupants in order to develop ourselves as the most desired realty brand & ensure happy residents for today and forever.

Customers who had booked their apartment with Prakriti and them going back and referring LML Prakriti to their friends and family is an award to LML homes

Suresh Kothari, The Chairman, LML Homes
It is his experience in finance management and expertise in strategic planning that are the inherent strengths of LML Homes.

Mahesh Kothari, Managing Director, LML Homes
He is exclusively in charge of the day to day functioning of the company. His stewardship at the helm of the management has resulted in the timely completion of every project of LML Homes.

Surender Kothari, Executive Director - Director Salutation, LML Homes
He is the Executive Director of Finance of LML Homes and he is associated with all the financial decisions of the company. In charge of the Accounting Department Mr. Surender oversee the day-to-day site operations of the company including materials purchase, man management and schedule planning.

Pradeep Kothari, Executive Director - Director Salutation, LML Homes
He is a post graduate in Business Administration with specialisation in Marketing & Finance. Mr. Pradeep Kumar who also holds a Diploma in Interior Design works closely with the company architects in designing the interiors of the lifestyle homes of LML Homes.

Awards & Recognition:
"Best Value for Money Project" for LML Sugam, Perumbakkam