Being the most populous nation in the world, the real estate market in India is going through a strong growth phase currently. With the widespread adoption of digital technologies, today’s tech-savvy users do a lot of online research prior to making a property purchase. As a result, online real estate portals are attracting a lot of consumer traction in recent times. Among the myriad of online real estate websites currently operational in India today, one company that stands taller than the rest is Mumbai-based Apna Ghar Khoj, owned by Agrim Housing Finance Company. Founded in 2018 by Dr. Malcolm Athaide and Devesh Sharma two seasoned bankers with a passion to make a social impact, the property discovery platform is a tech driven portal.

Apna Ghar Khoj is the only property portal in India dedicated to affordable housing projects. Affordable homes are the focus of over 80 percent of India’s population as they have to overcome the twin challenge of searching for a reasonable low-cost home and getting finance for the purchase of the home. The company has solved these twin problems ‘find my home’ and ‘finance my home’ using Apna Ghar Khoj and Agrim HFC customer 10 mins Insta home loan App. And the best part is that both journeys are free of cost. “We incepted Apna Ghar with a vision to bridge this critical gap in the industry and take affordable housing to the weaker sections of our society”, says Dr. Malcolm Athaide, Cofounder & CEO.

Keeping customer satisfaction paramount, the company’s website is designed in such a way that customers have a map view and scroll option to view homes, properties and lands as per their budgetary specifications, thus sparing them the hassles of scrolling through irrelevant listings. Some of the aspects that make it the most preferred choice among users today are its commitment to transparency, its customer centric approach, an extensive network of partners, and its knowledgeable & highly experienced team.

“At Apna Ghar Khoj, we ensure the quality of our property listings through a rigorous approach. This includes a stringent verification process, thorough data review, emphasis on high-quality visual content, user feedback & ratings, regular audits & monitoring, expert assistance, and support. Our unique approach promotes trust, reliability, and a seamless experience for our users. By enabling builders to list their properties free of cost, that too within just 10 minutes, we have set a new standard in the affordable housing market”, adds Dr. Malcolm Athaide. Going that extra mile, Apna Ghar also offers its customers the facility of availing housing loans through its parent company ‘Agrim Housing Finance'for a pre approved loan in 10 mins, thus hand holding them throughout the entire journey of making their dreams of owning their own house a reality!

Apna ghar khoj is india's pioneering platform dedicated to affordable housing, focusing on environmental sustainability. This innovative platform is also the first to provide 'green ratings' to affordable properties, empowering buyers to make informed decisions about environmentally conscious builders committed to a greener future

Additionally, the company also has a proprietary algorithm that auto matically assigns a ‘Green Rating’ to property listings to properties that are built by implementing sustainable practices, thus catering to users who are more environment conscious, as well as contributing to a greener and more responsible future. This unique feature has successfully positioned the platform as one of the most user friendly online real estate portals in the country today.


Explaining the future roadmap, Dr. Malcolm Athaide says, “We will continue to invest in advanced technologies such as AR/VR and drone mapping to enhance our platform’s capabilities and revolutionize property viewing experiences. We aim to expand our geographic footprint by entering new markets and serving clients in additional regions through collaborations and partnerships with various industry stake holders. We are also exploring the latest technology innovations to make property registrations easier for builders in the affordable segment to enhance their reach to a wider audience. This way, we aim to stay at the forefront of the realestate industry".