With the implementation of affordable housing scheme under Pradhan Mantri Awas Yojna - envisaging the vision ‘Housing for All’ by 2022, the bottleneck situation of owning a house for economically average people is now achievable. However, the initiative was in action much before the government came out with the scheme. Knowing that owning home is a mission impossible for many, two sisters from Coimbatore with a social cause in heart made this dream come true. Kiruthika Vikram & Sanjana Vijayakumar, Founders & MDs, Town & City Developers, entered the affordable housing market when there were very few players & no push from the government existed for affordable housing. Sanjana asserts, “This was our personal initiative to give back to the society”.

The foundational stone of Town & City Developers was laid in 2012 with a vision to offer budget homes & affordable housing solutions. The firm has effectively constructed quality homes at a cost as low as Rs.7.5 lacs to Rs.25 lacs for 1 bhk and 2 bhk by using contemporary construction technology, ingenious engineering processes and efficient project management system. And in no time, the developer has fulfilled the dream of 1000+families.

From Brick to Building
Town & City Developers is a part of the extensive network of KG Group - an epitome of trust in Coimbatore since 1932. Following the path of the parent
company, the developer is known for its ‘business ethics, integrity, honesty, transparency,

social values & quality', hence building an arche type of reliance. Apart from launching its first project in 2013, the firm has successfully carried out its flagship project ‘Garden City’ in Coimbatore delivering 984 apartments in three phases. This real estate firm also has two ongoing projects - Tech City 1 & Tech City 2 (premium 1 bhk & 2 bhk homes) in a fast developing IT corridor in Saravanampatti, Coimbatore.

Town & City Developers transforms houses in aesthetic dream homes by making room for natural ventilation, lighting, space optimization & other amenities

Sanjana states, “Being into affordable housing projects, uniformity in house plans & designs are implemented as any customization will hinder the speed & efficiency of the project while increasing the cost”. Town & City Developers transforms houses in aesthetic dream homes by making room for natural ventilation, lighting, space optimization & other amenities. However, selection of material & furnishings are kept in line with customer’s preferences and premium branded products for flooring tiles, wall tiles, sanitary ware, doors & windows are utilized that are quality assured & replaceable. Adhering to development control regulation (DCR) for the housing & development department amended to the Tamil Nadu & national building code 2005 & 2016 for NEP & structural design guidelines, the developers practice rigorous quality tests and codes as per the IS code. The developer’s expert quality analysts examine the material quality before it passes out for construction, thus ensuring no compromise on quality.

Town & City Developers uses global Aluminium Formwork technology extensively to construct buildings that are strong, durable, dimensionally

accurate & tolerance with high quality concrete surface. This technology being quality oriented & unsurpassed construction speed serves majorly in providing affordable housing to the middle group population with timely delivery of the projects. As a master of affordable residential housing projects, the developer mesmerizes its clients with fully-furnished model apartments with detailed kitchen & wardrobe units to give a better picture of the future apartment one will be investing in. For those who seek to get their interiors done, Town & City either refers them to interior decorators or does that itself at an additional cost.

Fiscal Assistance & Security Measures
Over the years, the real estate sector has empowered fresh buyers’ confidence into the realty sector. Buyers who earlier lived in rented or leased homes now trust these developers & on the whole real estate sector for the holistic assistance they provide throughout their investment. Having tie-ups with many nationalized banks & micro finance companies, Town & City Developers provides financial advisory support & home loan solutions based on the customer's need, profile & requirements. The availability of cheap finances makes the purchase decision of the LIG & MIG buyers possible, thus bringing a curve on their face.

Considering that construction sites are prone to accidents, safety protocols are undertaken by a safety officer trained in first aid & emergency services, while the workers are provided with safety gears & equipment. Further a well defined work milieu encourages the workers to contribute towards the company’s mission of providing affordable housing. In the upcoming months, Town & City is geared up to launch another phase of Smart City project (a gated community with 136 homes) that is strategically located near the Coimbatore airport & elite educational institutions; it prospers to deliver 800 more affordable homes over the next 24 months.