The real estate industry, often marred by cash flow troubles, thrives on effective sales and marketing strategies to navigate its complex cash flow cycles. A competent sales and marketing company plays a pivotal role by bridging gaps between developers and buyers, ensuring properties are positioned effectively in the market. From understanding consumer behavior to implementing targeted campaigns, these companies drive visibility, credibility, and sales conversions. Their expertise not only accelerates transaction processes but also enhances client satisfaction and retention, which is crucial in an industry where trust and timely execution are paramount for success.

To this end, Flow Realty, co-founded by Vyoma Pandit and Arun Anand, has swiftly emerged as a leading entity in this space. Vyoma, holding an MBA from IIM Bangalore and a Software Engineering degree from Nirma University, brings over 15 years of experience in real estate, including senior roles at Lodha Group, Brigade Group as Head of Marketing, and Shriram Properties as CMO. Arun Anand, who also brings over 17 years of extensive experience in the industry, armed with an MBA from Narsee Monjee and an Engineering degree from NIT Trichy, previously served as Director at Shriram Properties, apart from holding senior positions at Embassy Group and Lodha Group. Established in 2020, Flow Realty thrives on its Founders' passion for real estate's impactful nature and commitment to professional excellence in the industry.


Flow Realty is a B2B real estate services company specializing in sales and marketing outsourcing. Flow Realty primarily offers its services to young, upcoming developers who are passionate about delivering great products, but often lack the right talent in sales & marketing to enable them to do so. Flow Realty steps in to fill this gap, offering comprehensive services from product design and pricing strategies to marketing, brand identity, sales, and last-mile CRM. By exclusively managing projects on a mandate basis, the firm accelerates sales, ensuring consistent cash flow. This allows developers to focus on construction, land acquisition, and finances, creating a win-win partnership.

Flow Realty distinguishes itself as a boutique mandate services company, selectively handling only 2-3 launches per quarter. It customizes strategies for each project, guaranteeing unique approaches and high success rates. The firm prioritizes deep, long-term relationships, often assuming responsibility for entire portfolios and delivering on written business plans with a consistent track record of achieving over 90 percent of set targets.

Quality, Innovation, & Impact

Flow Realty stands out in the real estate sector with a leadership team who have experience at firms like Godrej, Mahindra, Sobha, Shriram Properties, and more. The team of around 70 professionals includes

experts in sales, marketing strategy, product development, and banking. This diverse expertise enables Flow Realty to offer comprehensive solutions tailored to each client's needs, fostering long-term partnerships and delivering consistent results. "We maintain a rigorous focus on quality by personally overseeing every client interaction and strategy development. This ensures that each project receives the attention and customized strategy it deserves, distinguishing us in the market", explains Arun Anand about their approach.

Flow Realty leverages advanced technology to enhance operational efficiency and client engagement. Its robust lead management system processes around 10,000 leads monthly, ensuring all client interactions are digitally tracked. Its cloud based infrastructure and digital tools like the Bro Portal and Bro Bot streamline communication with its network of 500 brokers.

Arun Anand, Co-Founder

Beyond business, Flow Realty is dedicated to environmental sustainability and social responsibility. The firm advises developers on integrating sustainable practices into projects, such as EV parking, water-saving solutions, and more, contributing to broader ESG goals.

True To Its Name, Flow Realty Helps Developers Manage The Complex Cycle Of Cash Flows, While Bringing A Refreshing Change In The Way Real Estate Is Marketed

Navigating Challenges & Celebrating Milestones

Navigating the complexities of the real estate industry, Flow Realty faces formidable challenges that shape its growth trajectory. The firm thrives in a high-pressure sales environment, where predicting and meeting accurate sales projections remains pivotal amidst market fluctuations and economic dynamics. As a bootstrapped startup, Flow Realty has encountered the dual challenge of attracting top-tier talent without the financial backing, typical associated with larger firms. However, its focus on fostering a supportive culture and delivering on promises has enabled the firm to build a motivated team dedicated to long-term success. "Our team is our greatest asset, and we pride ourselves in being one of the few companies in this industry where 'what you see is what you get' in terms of culture and financial promises", Vyoma Pandit explains.

Flow Realty's journey is punctuated by notable achievements, starting with its maiden project, where it turned around a seemingly impossible project, helping the developer sell out their inventory in two years and pay off the debt. 20+ projects down, it’s latest endeavor, Code Name GOAT, showcases its prowess in pioneering unique marketing campaigns that resonate deeply with buyers, evident in the rapid sale of 150 units within 45 days.

Codename G.O.A.T. Powered by Flow

With projects across Bangalore, Mysore and Bhubaneswar, Flow Realty aims to achieve the Rs.2000 cr. of Gross Sales Value, with multiple large-scale launches lined up this year. The primary focus though is to ensure that the firm remains committed to quality, superior client satisfaction and building a high quality team. One of the initiatives Flow Realty is proud about is its ability to groom women talent in an industry that sees very low participation of women in the workforce.

"50 percent of our leadership team are women. We believe this created a very healthy mix, which helps us bring in a nice mix of EQ, agility, and aggression in the team. It also makes us a unique company in the real estate mandate space that blends the art of real estate marketing with the science of sales and delivers case studies that are transforming the industry, one project at a time”, concludes Vyoma Pandit.