Ashiana Malhar : A Perfect Amalgam Of Leisure & Productivity

 Anurag Tripathi,  Sales - Head

Anurag Tripathi

Sales - Head

Pune, which is considered to be one of the largest cities in India, has also evolved to become the fastest-growing IT and tech hub over the years. Needless to say, the substantial growth has boosted multiple industries in the city, including real estate. In fact, according to the Department of Registrations and Stamps - the Inspector General of Registration and Controller of Stamp (IGR) - of the government of Maharashtra, the domain recorded a 23 percent YoY jump in property registrations in February and a 30 percent YoY jump in March 2024 compared to February and March 2023. As most studies indicate, the change is primarily catalyzed by promising infrastructure and connectivity development, which, in turn, is creating a tailwind for investors, property buyers, and white-collar workers.

The real estate sector has also witnessed a perceptible shift in the demands of potential home buyers. Those who work in the IT and technology industries with remote and hybrid work schedules, in particular, seek a spacious and serene home that supports not just their personal and social lives, but also their flexible work demands of the post-pandemic era. The task of meeting such expectations requires the expertise of eminent developers, who are renowned for their track record of uniqueness and success.

Ashiana Housing, a prominent name in India’s real estate realm with its latest project, Ashiana Malhar, stands as an ideal exemplary to such developers. Developed with a sheer focus on the families of working professionals, Ashiana Malhar leverages an eco-friendly, refined, and sensible living space, enabling a comfortable and quality life for its residents while reinforcing the efficiency of its mother company, Ashiana Housing.

A Legacy Of A Luminary

“Ashiana, as a builder, has a pan India presence and 45+ years of experience of delivering eccentric projects", states Anurag Tripathi, Sales Head. Established in 1979, Ashiana Housing is the brainchild of the late Om Gupta, a pioneer who worked towards leveraging quality and premier housing features for middle-class families at an affordable price. The company further continued to demonstrate excellence by chartering the less-explored segments of the real estate domain, by launching projects, which include retirement, senior, premium, and kidfriendly homes. Categorized as one of the premium homes, Ashiana Malhar also strives to fuel the founder’s vision to prioritize people, their dreams, and their needs.

Spread across 11 acres, Ashiana Malhar consists of alluring apartments ranging from 2BHKs to 3BHKs, sized around 640 sq. ft to 948 sq. ft. The apartments are built to maximize usability and provide abundant multi-functional space, with two balconies in each unit — a feature not so commonly seen in Pune’s 2BHKs.
All towers are designed to facilitate cross-ventilation, adequate airflow, and natural light circulation throughout. But the factor that truly sets it apart is the company’s emphasis on supporting the remote work culture, which is reflected in smartly built work-from-home spaces. “Our thought process is simple. We want to cater to the demands of IT employees by offering a space to work, grow, and feel at home and in the office simultaneously", explains Anurag Tripathi.

Claimed to be one of the best legally & environmentally compliant companies in india, ashiana malhar upholds the benefits of green & sustainable living

Ashiana Malhar provides dedicated functional work areas, not just within the apartments, but also in its vast clubhouse, cyber cafes, and e-cafes. Covering 11242 sq. ft., the clubhouse also boasts perfectly curated amenities to help its residents de-stress through its indoor as well as outdoor sports and other recreational facilities, including a basketball court, badminton court, a swimming pool, and a yoga center. Nestled in Hinjawadi, with proximity to essential places like Rajiv Gandhi Infotech Park and the Mumbai Bangalore Highway, Ashiana Malhar also ensures an easy commute, and is also well-connected to international schools, renowned hospitals and shopping complexes. In addition to the convenient neighbor-hood, the project also guarantees potential for appreciation, and provisions for loans from all the leading banks.

Claimed to be one of the best legally and environmentally compliant companies in India, Ashiana Malhar upholds the benefits of green and sustainable living, and constantly invests in multiple environmentally friendly practices, like the installation of solar panels and water conservation methods. The company also regularly holds awareness programs to communicate the environmental conservation and obligations to its residents.

“Instead of focusing on building just a concrete jungle, we always think that the residents should get value out of the project. For example, Ashiana Malhar is a low density project with only 83 houses per acre instead of the typical 150 units per acre", shares Anurag Tripathi. This is also evidenced in the property’s 9 acres of serene green landscape, which encompasses over 2 acres of central garden. “Also, we plan the garden and the amenities before designing the building", adds Anurag Tripathi.

The Pillars Of Excellence

Be it customers or its employees, Ashiana always keeps people at the core of its business and has ingrained a positive work environment and a decentralized approach, which empowers the team to work to their full potential. The company takes pride in its adept personnel, who share a passion for creating added value for customers in each of its endeavors. While the various training programs further act as an added advantage, the transparent model prepares them to address any queries of home seekers about loans, pricing, appreciation, and such other necessary information. With such factors steering its rapid growth, Ashiana is currently working on concept-based projects in new cities and is gearing up to expand further into Pune, Chennai, Gurgaon, and other bigger markets in the near future.