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How Tech Is Taking Real Estate to New Heights

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Akhil Gupta is a seasoned entrepreneur with 19 years of experience in the tech and real estate sectors. As the Founder of NoBroker.com, a leading C2C real estate platform, he has revolutionized the property market by eliminating brokers and providing seamless, data-driven solutions. Prior to NoBroker, Akhil worked at Oracle and PeopleFluent, where he led the development of innovative products. Recently, he launched ConvoZen.AI, a conversational intelligence platform, further highlighting his passion for AI. Committed to solving real-world problems through technology, Akhil’s entrepreneurial spirit has earned him recognition in India’s tech and real estate industries.

In a recent interaction with M R Yuvatha, Senior Correspondent at siliconindia, Akhil Gupta shared his insights on ‘How Tech Is Taking Real Estate to New Heights’.

The real estate sector in 2025 is not only changing its being totally transformed digitally. Tools such as artificial intelligence (AI) are no longer discretionary but a necessity, powering everything from hyper-precise property appraisals to targeted property searches that pair buyers with their ideal home in seconds. Virtual reality (VR) is transforming the homebuying experience, where individuals can tour properties virtually through realistic 3D walkthroughs. In the meanwhile, the Internet of Things (IoT) is making homes smart ecosystems wherein lights, security, and air conditioning change as per a home owner's daily routine. Blockchain is changing transactions by doing away with intermediaries, reducing expenditure, and offering bulletproof protection, while drones offer an agile new perspective to present properties through breathtaking aerial visuals that bring every distinctive feature alive.

More than convenience, such innovations are making way for the long-term upheaval in industries. Digital twins will enable developers to test and refine building designs prior to ground-breaking, minimizing waste and maximizing efficiency. Fractional property investment platforms will make real estate accessible to the masses, allowing more individuals to own a slice of high-value assets. Automated property management systems will take care of everything from predictive maintenance to rent collection, freeing up precious time for property owners. Even marketing is changing, with data-driven personalization and gamified loyalty schemes making property discovery more exciting than ever. In 2025 and beyond, technology isn't only enhancing real estate it's transforming the way people live, invest, and engage with the spaces they call home.

Revolutionizing Real Estate Access Through Digital Platforms

The emergence of PropTech is fueling scalable innovation throughout the industry, with intelligent technologies empowering data-driven decision-making and optimizing property management. Prior to online platforms such as Nobroker changing the real estate landscape, property information was mostly in the hands of brokers, who had access to little information in their immediate areas. This was transformed with digital innovation, which offered a glimpse not only into particular neighborhoods but also between different cities, spanning areas of demand, supply, price, and transaction history. Platforms such as NBEstimate aggregate real-time information on transactions, registrations, and rental contracts, providing unbiased and unambiguous facts. With this access, investors are able to make informed choices based on sound, transparent facts, dissolving traditional impediments in the real estate sector.

Innovative sites such as Nobroker provide various services and options, thus emerging as a single-stop solution for both property seekers and renters. One such distinctive service is Click & Earn, where users can crowdsource listings of properties. If an individual sees a ‘To-Let’ board, they can snap a photo and post it on the site. If that property is listed, the user is rewarded with Rs 100. This affordable method assists in compiling property listings alongside facilitating individuals to earn money. Moreover, different home services such as cleaning, AC repair, and painting can be easily booked via apps with a simple click. With increasing customer demands, these platforms keep launching new services to meet changing needs, hence making the ecosystem highly innovative.

Nobroker provide various services and options, thus emerging as a single-stop solution for both property seekers and renters.


Building Trust and Navigating Policy Shifts in Real Estate

Establishing trust and openness between property platforms and users in the current competitive market is vital. Trust is established on the core promise of cutting out brokers, providing direct interaction between property owners and tenants. Verification procedures guarantee that property owners are real and tenants are genuine, providing safe transactions between two authentic parties. Because both the buyer and seller want to seal a deal instead of carrying out fraudulent practices, this verification process is critical to ensuring transparency. Through the use of sophisticated technology to cut out middlemen and ensure only legitimate customers interact on the platform, these digital platforms enhance trust and security within the property sector.

Coming to the significant reforms brought about in the Union Budget 2025, there have been no significant changes directly for the real estate sector. Although Finance Minister Nirmala Sitharaman has made tax norms easier, direct provisions for real estate were not made. Yet, allowing zero tax up to Rs 12 lakh will put more disposable income in people's pockets, which could indirectly stimulate the purchase of homes, boosting the real estate sector.

Looking Ahead

The real estate sector is now seeing robust demand, particularly in Bangalore, as the city sees increased migration and offices return to full-time work. With almost 100% of offices operating in person now, housing demand has picked up tremendously. Rental values have increased over the last two to three years, although they are now settling down. There is a growing demand for luxury homes, particularly large 3BHK apartments, as more people seek quality houses. This will be one of the major drivers of the real estate sector over the next several years.