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Building Tech Driven Solutions to Empower Businesses & Transform Communities

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Veerendra Jamdade has over 30 years of experience spanning engineering, software products, and media businesses. An alumnus of Govt College of Engineering, Pune, he spent 13 years at SKF India Ltd, working across industrial engineering, IT, and product development. He later founded J&C Software Consultants, developing products like AdatSoft and PetroSoft for small businesses. In 2005, he established Vritti Solutions, pioneering innovations like the Computerized Audio Announcement System for MSRTC. A recognized leader, he has been named one of India’s Top 50 Rural Marketing Professionals.

In a recent interaction with M R Yuvatha, Senior Correspondent at siliconindia, Veerendra Jamdade, shared his insights on ‘Building Tech-Driven Solutions to Empower Businesses and Transform Communities’

Scaling a business in India comes with both tremendous opportunities and complicated challenges. With businesses expanding in terms of volume and transactions, it becomes challenging to manage these aspects without solutions empowered by digital means. Through empowering digitization in different forms, including business process systems, ERP, and other systems, businesses can optimize their operations. Smooth integration of partner and customer communication into the primary business application is an important factor in system management and growth maintenance. Integration helps organizations address greater geographies and markets without compromising service quality and product consistency.

In many instances, growing businesses face difficulties in controlling internal communication and managing interactions with partners. These challenges often lead to a decline in service quality, and for manufacturing or service-oriented companies, managing teams and shop floor operations becomes increasingly complex. Such difficulties can result in missed delivery commitments, impacting market credibility. Consequently, some businesses opt to scale down or hesitate to grow further, fearing they may not be able to uphold customer promises. To overcome these obstacles, organizations should consider building and implementing completely seamless, integrated digital systems. These systems prove essential when aiming to scale operations and expand into new geographies, providing the necessary infrastructure to support sustained growth and market success.

The Power of AI and IoT Integration
The combination of IoT and AI will revolutionize public services and improve the standard of living, as indicated by the increasing prevalence of smart appliances with these technologies. From home security systems to home automation, IoT and AI give people more flexibility in performing daily tasks, such as opening a digital locking system remotely from a mobile phone. Aside from individual convenience, these technologies have tremendous applications across sectors. In agriculture, for instance, AI and IoT allow for modernized field management and fertilizer distribution optimization.

An example is Vidya Pratishthan's development application of AI and IoT to manage sugarcane plantations in Baramati, which garnered global recognition. The integration of AI and IoT seamlessly not only expands day-to-day life but also enables companies to optimize operations, enhance processes, and achieve improved results, ultimately driving industry growth and societal advancement.

India’s Digital Revolution
In India, the 'India and Bharat' concept is based on the inequality between urban centers that have access to modern amenities and rural areas that have been run-down of these resources for centuries. Yet, the disparity has gradually narrowed with enriched communication, internet penetration, and smartphone coverage. Education is a big area where online schools and courses have become the norm, providing access to learning for individuals in the country.

Healthcare has also undergone tremendous advances via innovative telemedicine programs, led by organizations such as Udayalaya and Netralaya. These institutions have facilitated distance diagnosis and consultation, extending health services to distant communities.

In the agricultural sector, enhanced communication systems have enabled farmers with access to critical market information. They are able to choose what to sell, when to sell, and where to sell their crops, even reaching customers a thousand kilometers away. This revolution has allowed farmers in Maharashtra to sell directly into markets in Delhi or Kolkata without being restricted locally. Online banking also simplifies this further by enabling farmers to get paid for their produce relatively quickly far removed from the slow, manual processes of earlier times.

Additionally, infrastructure upgrades and logistics have enabled the transport of small payloads from far-off villages to distant markets, which helps rural industries grow. Industries that were earlier centered around major cities are now moving into small towns because connectivity and transportation are better. These overall developments are efficiently filling in the gap between India and Bharat, giving equal opportunities everywhere. With continued advances in technology and infrastructure, the gap is poised to vanish altogether within the next decade, with a more united and integrated country.

Driving SME Growth with ERP & WMS Solutions
Organizations such as Vritti Group commenced their journey with the creation of sector-specific solutions, beginning with those for commission agents in APMCs and petrol pumps — areas that were devoid of electronic solutions in the early 1990s. This strategic orientation allowed them to gain expertise, optimize services, and ultimately design holistic ERP solutions for manufacturing and service industries such as chartered accountancy. Through their progression, they gained mature solutions such as a Warehouse Management System (WMS) in order to take advantage of India's quickly developing logistics market, where the use of technology fell behind that of the world. Vritti Group today provides an ERP suite for SMEs that has been optimized, as well as a dynamic WMS tailored to the needs of contemporary supply chains. These offerings are empowering enterprises with digitization and automation, making them more efficient and allowing them to grow confidently in a more digitalized world.

Transformation in Indian Agriculture
Over the past decade, the government has focused on the development of infrastructure, particularly widening road networks that now reach even rural areas, allowing businesses to expand and offer services to previously unconnected areas.

This change has been most significant for agriculture, as better connectivity and technological innovation enable farmers to transport goods to far-away markets, matching supply with demand. Unlike in the past when farmers were forced to sell within their immediate area usually at reduced prices because of excess they are now able to find high-demand markets within the nation or even internationally, getting better prices and increasing their earnings.

Simultaneously, farmers have become increasingly well-connected to farming inputs through specialist online platforms, avoiding official distribution networks and purchasing fertilizers, chemicals, and other inputs directly from suppliers across the country. Similar to mainstream online shopping, these websites offer more variety of products, allowing farmers to choose optimal solutions for their needs, cut input costs, and boost crop quality and yield. Together, upgraded infrastructure and digital adoption are turning Indian agriculture into a more integrated, efficient, and economically sustainable industry that empowers farmers and drives sustainable growth in the long run.

Looking Ahead
Sustainable agriculture still has serious challenges, and climate change is a critical threat to the livelihoods of farmers. Apart from infrastructure, advanced weather forecasting technology is one of the most urgent needs. The existing forecasting systems tend to cover large geographical spaces, which may not be useful for farmers who need hyper localized information to make good decisions. For instance, rainfall can vary significantly within a few kilometers, affecting crop planning and protection. Where there are more localized and reliable weather advisories in countries, farmers stand an opportunity to adapt to evolving climate patterns.

For Indian farmers to manage these uncertainties more effectively, tremendous investment in weather stations and micro-geography forecasting systems is essential. Even with communication technology easing the delivery of information, disseminating precise, location-specific forecasts would enable farmers to schedule operations, shield crops, and enhance productivity. Though the government is trying to augment weather infrastructure, continuous innovation and sustained effort are essential to establish a climate-resilient agriculture sector.